As an artist – especially an independent artist – your music (and your gigs) are what really matter. However, these things alone may not bring you the prominence that they should if you don’t have a great music PR campaign, and it can be hard to get this right.
There are so many music PR consultancies out there, and you want to get your music promoted in the best publications possible. How are you even supposed to choose the right one for you? We’ve put four simple tips together, so that you can get the most out of your music PR campaign!
- Make sure that your music is good enough
This sounds like a no-brainer, but you really don’t want to approach a music PR company before you’re absolutely ready to do so. Music PR consultancies are always in discussion with new bands, and they will want to know what your particular selling point is. You don’t have to be perfect, but you need to know what you’re actually offering – and that it’s good enough – before you start your music PR campaign.
- Choose the right consultancy for you
Music PR is a broad field, and there are plenty of agencies out there to choose from. Many specialise in certain genres – like indie or rock music – and as such, they will have the right contacts to promote your music to the people who are really interested in it. Any music PR consultancy will be asking you a lot of questions, but you should be asking them in return, so find out why they want to run your campaign!
- Be open to advice from your consultancy
Whilst it is good to be clear about what you want from them, don’t underestimate the wealth of knowledge that your music PR consultancy will have. They have worked with bands and artists just like you, and they know exactly what works. Whilst you may think that a different route would be better, it’s a good idea to hear them out. Let your music PR campaign be led by the professionals; that’s what you’re paying them to do!
- Be patient
As an artist, you want your music to be out in the public eye, so that you can share your work with your fans after spending a lot of time on it. However, music PR is one of those things that has to be timed right, and you just can’t rush these things. It’s a good idea to start conversations with music PR companies well ahead of your single, EP, or album release, as it can take around six to eight weeks to plan the campaign prior to your launch.
- Use a Spotify Playlisting Plugger or Spotify Playlisting Agency
As an artist, you want your music to be out in the public eye so that you can share your work with your fans after spending a lot of time on it. However, music PR isn’t just magazines and blogs. Spotify is also now a crucial part of any campaign. At Hey Honey, we offer a Spotify Playlisting Service that puts your music in the hands and ears of independent playlist curators on Spotify. If they like it, they’ll add it to their playlists and you can watch your streams (and your royalties) grow!
So, if you’re working on a single, EP or album launch campaign, make sure that you keep these things in mind, and feel free to get in touch with HEY HONEY, who offer a bespoke Spotify playlisting pitching service!