As anyone over the age of 21 will tell you, the music industry has changed a whole lot in the past few years, especially since social media has increased in popularity.
Since the days when Kelly Rowland first sent that text to her boyfriend on Excel (and wondered why he wasn’t texting her back) and we were all using pencils to wind tapes back up, the likes of Facebook and Instagram have saved the day, and music now thrives via the internet instead.
But how has social media actually changed the music industry, for bands and listeners?
Your success as an artist isn’t reliant upon getting played on the radio.
For so many years, this wasn’t the case, and the only way that your band could gain a following was through these radio shows. The music industry was even more difficult to break into back then, and it was more about who you knew, and who could push you into mainstream consciousness.
The good news is that if you’re clever about how you use social media, you can get a pretty big following just through these platforms. There are so many niche fanbases out there that have a social media presence, who can really help the popularity of an artist go through the roof, and you don’t need to get in with record labels or booking agents.
There are a lot of benefits of going DIY
The biggest benefit is that you can now cut out the middleman (the music industry itself, and all of the bad guys that go with it) and get the following that you really want, without having to spend a lot of time and cash negotiating with people who just don’t get what you’re about as an artist.
You can share your music whenever and however you want to, and you can even get the money together to produce your music through crowdfunding, rather than from a record label. In short, social media has changed the music industry on a fundamental level, and it’s no longer just a game for rich artists with good (real life) connections.
You have the freedom over exactly what you share with your fans.
In the past, those in the music industry have been defined by what people print about them, and they didn’t really have a platform on which they could respond. Now, you can have a relationship with your fans on your own terms, and you can share the insights into your life that you want to share.
Social media allows you to piece together a story about yourself as an artist, and it gives you the all-important freedom to define what your music is about. You no longer need to play into the hands of journalists; social media has changed the music industry into a space for those who want to do things on their own terms.
However, it’s also pretty easy to get social media wrong.
The music industry can be hard to navigate, and it’s an ever-changing game. The support of a Music PR company, such as www.hey-honey.co.uk can help you to make the most of the opportunities that are out there as an artist, particularly when it comes to social media, so look into how you can grow your fanbase by using it wisely!